WHY ARE THE MASTERCLASSES NEEDED?
SMEs and spin-outs often need new skills to refine their sales processes, develop their value position for customers and investors, and prepare their business for investment.
It can be difficult to define the best target market and secure early strategic sales. New ventures often need methods to value their pre-revenue business, and tools to gauge investor expectations and manage investors’ downside risk.
The leadership teams of start-ups benefit from proven tools and methods to help with market positioning and to find and secure the right investors.
WHAT DO PARTICIPANTS LEARN?
CLT runs two masterclasses on Strategic Sales and Investment Readiness, which help companies refine sales processes and prepare for investment.
The Strategic Sales Masterclass provides new tools and methods to quantify their value proposition and secure sales. The sessions help companies define their target market and route to market, create messages that land and stick, and refine and practice sales pitches.
The Investment Readiness Masterclass provides tools and strategies to attract the right investors and secure investment. The sessions help companies learn about the types and terms of different investors, value their business, assess their investment readiness, secure their IP position, and practice investor pitches.
Public sector Departments, Ministries or Agencies
Business accelerators and incubators
University enterprise hubs and commercialisation units
Small and Medium Enterprises